What Makes a Brochure Actually Work
A good landlord pack has one job: give agents and occupiers what they need to book a viewing. Here's what we put in, and what we leave out.
Date
Time
3 min read
Category
Marketing Materials
Most landlord packs are too long. They try to cover everything about the building, the area and the landlord, and the information an occupier actually needs ends up buried somewhere around page twelve.
Start with the decision
Before we design anything, we ask who is reading the pack and what they need to decide. For most schemes that's an agent shortlisting options for a client, or an occupier comparing three or four buildings. They want size, availability, rent, spec and location, quickly.
Lead with the space
Floor plans, availability schedules and key specs belong near the front. Good photography or CGIs sit alongside them so the reader can picture the space, not just read about it.
Keep the location page useful
Transport links, travel times and nearby amenities matter more than a paragraph on the history of the neighbourhood. A clear map does more work than a page of copy.
Make it easy to share
Brochures get forwarded. We design them to work as a PDF on a phone as well as in print, so nothing is lost when an agent sends it on to a client.
A clear, well put together pack reflects on the building. If the marketing looks considered, people assume the space will be too.
