What Agents Want From Your Marketing
Agents are often the first people to see a scheme's marketing. Having sat on that side of the table, we know what makes their job easier.
Date
Time
3 min read
Category
Strategy
Before setting up CA Velocity, our founder spent four years as a commercial agent. That time on the other side of the table shapes how we approach every project, because agents are usually the first people who need to be sold on a building.
The facts, fast
Agents need sizes, rents, service charges, availability and specs they can pass on without hunting for them. If those are hard to find, the building is harder to recommend.
Material they can send on
A PDF that's too big to email, or a brochure that only works in print, gets in the way. Agents want something they can forward straight to a client.
Something that sells the space
Good imagery and a clear story give agents something to talk about. When the marketing makes the space look good, it's easier to get a client through the door.
